PR is a broad discipline that looks after reputation and establishes and maintains relationships. Phatic Communications specialises in helping clients build relationships with the media and the citizen journalist which in turn builds the organisation, brand or product’s reputation.
Let’s be honest, the public generally see a product, company, brand or even spokesperson as a thing to be consumed – or not. In the social media space, you gain a voice, you can be friendly, personable, social and have good manners. That has always been and will always be the way to make friends and influence people.
“It’s good to talk, better to listen”, by listening you get an understanding of what people are saying about you online. Once you know that, you will know how to respond, and how to manage and protect your reputation.